Japan mourns Kobe Bryant, the man who helped put Kobe beef on the global map


TOKYO — Kobe beef has long been a famous delicacy in Japan, but one man did more than most to put it on the global map.

“Mr. Kobe Bryant was named after Kobe beef after his father had a taste of it and loved it,” said Tetsunori Tanimoto, director of the Kobe Beef Marketing and Distribution Promotion Association. “We think it is thanks to his name that the value of Kobe beef as something valuable was no doubt raised globally. It was our great honor for us to have him use our important name.”

He became roast beef.

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