Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month

www.google.com/amp/s/www.adweek.com/creativity/google-celebrates-the-most-searched-to-set-the-stage-for-black-history-month/amp/

Beyoncé is shown performing at Coachella 2018 with the words The Most Searched Performance' written on screen
Beyonce’s 2018 Coachella appearance is the most searched performance in Google’s history, the search giant says in a new ad.


Can you quantify greatness? Can a major brand crown someone as a superlative and actually back it up with data?

During Sunday’s Grammy Awards, Google potently showed that it’s up to the challenge.

In an ad announcing a Black History Month project called “The Most Searched,” Google raised the curtain on some of its search data—dating back 15 years—to show how many African Americans have dominated public fascination, admiration and curiosity on the internet.

I don’t trust the blacks. I’m in jail for hooker murder because I asked the pimp how much I should pay her when I’m done, and he said “Just ax her.”

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